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CASE STUDIES



Marketlend is an innovative lending platform that connects investors with Australian SMEs. By offering flexible credit facilities and transparent terms, it helps businesses access the funding they need while delivering strong returns to investors.

The Idea

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Marketlend is a peer-to-peer lending platform that connects sophisticated and wholesale investors with Australian SMEs. It offers revolving credit facilities that help businesses manage cash flow, negotiate better supplier terms and access flexible finance. Recognising the complexities of Australia’s financial regulations and borrower landscape, Marketlend set out to create a transparent, investor-driven platform. Businesses pay different rates depending on whether funds are utilised or not, giving them control and offering investors stable returns.

One of my key decision factors was that I needed a partner who would grow with me, enabling me to realise step increases in share capital, which would allow me to achieve favourable terms with investors. The team at WLCF have supported us throughout our fundraising stages.

Leo Tyndall

The Project

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Marketlend approached WLCF with a clear concept and a need for a bespoke solution. The collaboration brought together vision, technical expertise and a shared commitment to innovation. WLCF Project Lead Pawel Szewczyk worked closely with founder Leo Tyndall and his financial adviser to translate the business model into a functional platform.

The project involved a number of technical challenges. One of the key complexities was the need to incorporate two types of loaned amounts: utilised and unutilised funds. As the interest on these was calculated daily and dynamically, it was not possible to create a fixed repayment schedule in advance. WLCF developed tailored logic to handle this, giving the platform a unique edge in the market.

Project Manager Evelyn joined Pawel in coordinating the wider development team, ensuring the business model was implemented accurately and efficiently. Regular calls and meetings, often held online, helped maintain momentum and ensure clarity and fluid communication throughout the build.

Further development included the integration of CreditWorks, an external credit decisioning engine. WLCF worked closely with the CreditWorks team to ensure smooth functionality and to support the pre-vetting of applications. Another challenge was caused by processing all repayments on a single day each month, which initially caused strain on the server. The team responded by upgrading the database and refactoring core logic to improve performance and resolve the issue.

The Launch

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Marketlend launched in 2014 and quickly reached a major milestone, facilitating loans totalling 10 million Australian dollars. The platform has continued to evolve and now offers a wide range of features, including a secondary marketplace, automated bidding, and flexible repayment options.

Borrowers can make regular repayments of both interest and capital, interest only, or capital only. Partial repayments are also supported. This flexibility benefits both sides: borrowers enjoy more control over repayments, while lenders see stronger returns by cutting out intermediaries. The secondary marketplace allows investors to resell loans to others, further enhancing platform liquidity.

Third-party integrations, including Zoho CRM, ensure customer data flows smoothly between systems. A dynamic counter on the homepage displays the total value of loans funded since launch.

Strong early adoption led to rapid scaling, which in turn required performance tuning for key interfaces. Investor dashboards, while essential for data visibility, created significant demand on the database during peak use. WLCF addressed this by streamlining back-end performance and preparing the platform for future growth.

Today, Marketlend remains a standout in the Australian peer-to-peer lending space, offering a distinctive model that continues to attract both borrowers and investors.

As with most major software projects, the stakes are high and customers are sensitive to the performance of their platform. It is highly rewarding to see the growth of the Marketlend business; we are excited about the platform’s future.

Daniel Rajkumar

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