Marketlend launched in 2014 and quickly reached a major milestone, facilitating loans totalling 10 million Australian dollars. The platform has continued to evolve and now offers a wide range of features, including a secondary marketplace, automated bidding, and flexible repayment options.
Borrowers can make regular repayments of both interest and capital, interest only, or capital only. Partial repayments are also supported. This flexibility benefits both sides: borrowers enjoy more control over repayments, while lenders see stronger returns by cutting out intermediaries. The secondary marketplace allows investors to resell loans to others, further enhancing platform liquidity.
Third-party integrations, including Zoho CRM, ensure customer data flows smoothly between systems. A dynamic counter on the homepage displays the total value of loans funded since launch.
Strong early adoption led to rapid scaling, which in turn required performance tuning for key interfaces. Investor dashboards, while essential for data visibility, created significant demand on the database during peak use. WLCF addressed this by streamlining back-end performance and preparing the platform for future growth.
Today, Marketlend remains a standout in the Australian peer-to-peer lending space, offering a distinctive model that continues to attract both borrowers and investors.